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Development History


New Land gets its start by developing a variety of 2-, 3-, and 8-family buildings on the East Side.

In 1998, New Land develops Lyon Court Condominiums – a 45-unit, 6-story condominium at 1515 N. Van Buren Street. This was the first multi-story, multi-family new construction in Milwaukee’s downtown after 15 years of inactivity.

In 1999, New Land wins a city RFP competition for the Crescent Condominiums – 16 luxury town homes at 1700 N. Hubbard Street, on the corner of Hubbard and Palmer. This project, the first in the area, starts development in “Beerline B” and in Brewers Hill.

Between 2000 and 2001, New Land wins 2 RFPs, developing The Maisonette Condominiums (1550 N. Warren Ave.) and Abbotsford Condominiums (1920 N Farwell Ave), and develops Highbridge Condominiums (1880 N. Water St.) The Abbotsford marks the first new construction on Farwell Avenue, while Highbridge is the first new construction on Water Street north of Juneau.


New Land wins a major RFP competition and develops the Jefferson Block Apartments at 144 N. Jefferson St. The 217-unit apartment complex, with 16,000 sq. ft. of retail and 300 parking spaces helps in starting the residential development boom in the Historic Third Ward.

In 2002, New Land wins the RFP and designs Kilbourn Tower – a signature, 32-story high-rise.
It also develops RiverBridge Condominiums at 1905-1925 N. Water Street. The project leads to development of the Riverwalk along Water St north of Juneau Avenue, and is the first in the hundreds of residential units built along the Milwaukee River.
New Land also acquires the Oriental Theater Building – a notable landmark on Milwaukee’s East Side.

New Land then develops Cathedral Square Condominiums – a 21-story mixed use high-rise.

In 2005, New Land wins another city RFP competition and develops the Sterling – a 112-unit condominium with 10,000 SF of retail and a 76-stall public parking structure – at 1550 E. Royall Pl. The 11-story Sterling is the first high-rise constructed of light-gauge steel, a system New Land pioneered for residential use in Milwaukee.

From 2006-2008, New Land wins yet another city RFP competition and breaks ground on City Green at 1111 N. Marshall Street and 1100 N. Cass Street. The master development features 44 high-end condominiums, 91 luxury apartments, 6,000 sq. ft. of retail and a 127-stall public parking structure.

New Land also develops Terrace Row – 4 large, modern luxury townhomes in the heart of the city on Kilbourn Avenue.


New Land builds Row House 31 – the first market rate new construction multi-family in Riverwest. The 31 townhomes are fully leased prior to completion.

In 2016, New Land finishes construction on Trio – a 120-unit, mixed-use luxury apartment complex in Walker’s Point. The building is the first new construction multi-family in Walker’s Point, and the first new construction in Milwaukee to use radiant heated floors.

2017 – New Land finishes construction on Rhythm Apartments, a 140-unit, 7-story apartment complex on Water St. This is the first development to prominently feature micro-units in Milwaukee.

Construction also begins on 2 new projects: 1840 on Farwell, a 13-story, 153-unit high-rise and 1623 N Jackson, a 33-unit addition behind Rhythm Apartments.

Notable acquisitions and achievements

In addition to having designed and built over 1,500 new construction condos and apartments, New Land has acquired and manages over 350 vintage apartments, as well as notable buildings like the Oriental Theater Building and the Fox Bay Theater building in Whitefish Bay.

New Land has competed in nine City of Milwaukee RFPs, winning eight of them.